COMPACT GIFTING DISPLAY
 
 
OBJECTIVE
Develop a unit with a small shipping size, that easily assembles into a fully functional merchandizing display capable of holding 3-4 cases of liquor.
 
 
STAND AND SUPPORT PLATFORM
 
 
OBJECTIVE
Concept and develop a 360 Degree marketing program for Diageo with a charity tie-in for the iPads for Soldiers Campaign, featuring a variety of in-store tactics and online activation for Smirnoff Red, White & Berry.
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RETAIL READY CASE STACKER
 
OBJECTIVE
Develop a case shipper unit that is quick and simple to set up, easy to restock and versatile for many locations in-store.
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BOURBON HERITAGE PLATFORM
 
OBJECTIVE
Develop a Bourbon Heritage Month programming platform to support Bourbon at Total Wine & More during September.

Create a communication concept that showcases Bourbon’s heritage with a platform that can scale beyond retail, broadening the user base for Bourbon and providing additional consumption occasions for current Bourbon drinkers.