ARMOUR DIGITAL ACTIVATION
 
OBJECTIVE
Support launch momentum of the new Armour Premium Lard by capitalizing on current health trends and targets identified during 2017 Q4 launch.

Get the segmented, targeted shopper to understand the health benefits and easy ways to incorporate Armour Premium Lard into their life and eating habits by educating and providing recipe content.

Grow HH penetration and gain a fair share of volume in the broader category by driving awareness of the brand.
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